Advertising a bar business can be both fun and profitable. However, you will need to do some preliminary planning beforehand. Visit bars and nightclubs in your area to find out the types of internal promotions that other owners are using. For example, some may have their employees wear costumes on certain nights, which may be a big hit with local customers. Think of events for your own bar and use pictures and information about the promotions in your ads.
Instructions
1. Create special theme nights for your bar, suggests Entrepreneur.com. Start with slower nights like Monday, Tuesday and Wednesday. Make Wednesday night "Ladies Night," for example, allowing women to get in for free. Use it to attract single male patrons to your bar. Throw a dating game once a month, choosing a woman and three guys at random to participate. Offer free barbecue or other food for the after-work crowd one or two nights a week.
2. Advertise your theme nights using flyers. Distribute them to young adults within a five-mile radius of your bar. Place your flyers on grocery store bulletin boards and in apartment laundry rooms.
3. Place display ads in local entertainment magazines and newspapers. Take pictures of bar employees participating in various theme nights and include those images in your ads. Run them on a regular basis as long as they are profitable.
4. Develop a website for your bar. Post pictures of bar patrons having fun. List your hours of operation. Draw a map and include directions to your bar to help people find it. Advertise your website on the local online business directory.
5. Advertise your business on various online dating sites. Ensure that the ad appears when a local search for singles is made. Arrange a cross promotion with these dating sites, allowing members who live in the area to attend various singles parties at your bar. Use the cross promotions to get discounts on your advertising. Visit local online blog sites that pertain to dating and the single life and leave a comment with a link to your website and purchase a pop-up or banner ad.
6. Purchase a mailing list of young adults in your area. Use a mailing list vendor, such as the Direct Marketing Association, to supply those names and addresses (see the Resources section). Mail brochures and coupons for a free drink or a discount on beer.
Tags: Advertise your, theme nights, dating sites, local online, mailing list, young adults, your area