Flyers are an effective and proven method of advertising events and promotions.
If you need to create flyers for an event or promotion but wish to avoid high printing costs, they can be simply created with the software installed on your computer. However the most challenging aspect of creating flyers for free can be the design process. If a flyer is not designed effectively, it can be a waste of time even distributing them. Designing your own flyers does not require a background in graphic design and following this set of guidelines can ensure that your flyers convert to sales.
Instructions
1. Think of an attention grabbing headline for your flyer. The headline is the first thing that the recipient will see and it should dominate the top quarter of the page. Use an easy to read font with clear space around it. The headline can be the deciding factor as to whether the recipient will carry on reading or drop your flyer in the nearest bin.
2. Use images, but don't go overboard. One or two eye-catching photos or images are excellent for grabbing a reader's attention. Use one large image in the top half of the page that is relative to the content of the flyer. If you do not have suitable photographs, use public domain stock images or clipart which are available for free on the Web.
3. Keep it simple. There is no need to fill every area of the flyer with design. The recipient needs to be able to absorb the key concepts of the promotion as quickly as possible. Use text and white space in equal quantities to ensure that the reader's eye has nowhere else to wander other that the information you are presenting.
4. Keep your word count low. Include important information in as few words as possible. A few well worded, key phrases about your promotion are more likely to be absorbed by your reader. Gain interest with the basic details. Direct the reader to your website to receive additional information, rather than cramming it all into the flyer.
5. Include an offer on your flyer that the reader can take advantage of when they present it back to you at your business or event. A discount or free gift will reduce the chance of your flyer being discarded and draw customers to your business.
6. Print your flyers in full color on good quality semi-gloss paper. A high quality flyer presents an image of a high quality organization.
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